Month: July 2018

BLOG: Drop the jargon and win over the Board

Ask most Marketing Directors and they will tell you that one of the challenges they often come up against in their roles, is the ability to achieve buy-in to the importance of investment in marketing at Board level.

BLOG: Getting the most out of automation

With marketing spend predicted to more than double for marketing automation platforms by 2023[1], the European Marketing Confederation (EMC) and client of HAN Comms, takes a look at what it is and how to get the most out of it.